Marketing without a chat nobody reads

Content calendar, campaigns, creatives, briefs, and approvals — all in one workspace. No more switching between Trello, Notion, Figma, and Telegram.

Use cases

What marketing teams set up in their first week

Content calendar

A Kanban or table of posts by channel. Each record is a post linked to a creative, a copywriter, a campaign, and a channel. Views like «this week» or «published on Telegram» — one click away.

  • 4 views of the same table: Kanban, table, canvas, form
  • Linked to the channel and campaign registries
  • Approvals in comments — no separate chat

Briefs through a form

Internal requesters fill out a brief via a public form. The brief lands in a table, automation assigns a copywriter and creates a task. The requester tracks status via a link.

  • Branded form matching your site
  • Server-side field validation
  • Automatic task creation and notifications

Creatives registry

Each creative is a record with files in S3, a description, and links to campaigns and channels. Version history, approval status, view permissions.

  • Files in S3, links from records
  • Lookup: a campaign auto-pulls its creatives
  • Guest access for contractors

Campaigns and measurement

A campaign is a record with tasks, creatives, channels, KPIs, and a budget. A dashboard shows progress on one screen.

  • Formulas to compute budget utilization
  • Automation: three days before deadline, a reminder
  • Campaign templates for launch types
Pain points and solutions

What replaces the usual stack

Боль

Content plan in Trello, design in Figma, approvals in Telegram — nothing is connected.

Что делает Struktura

One workspace: the post is linked to its creative, campaign, and channel. Approvals happen in comments on the record.

Боль

Contractors can't see what was approved and redo the work twice.

Что делает Struktura

Guest access to the creatives table. Status, comments, version history — in one place.

Боль

Briefs arrive by email and get copied into tasks by hand.

Что делает Struktura

Public form plus automation: the brief lands in the table, the copywriter gets a task in 30 seconds.

Боль

Weekly reporting is an hour of moving data from tables into slides.

Что делает Struktura

A dashboard on the table data updates in real time. Share by link.

Numbers

What pilots show in marketing teams

×2
Posts per week
after introducing the content calendar
−60%
Approval time
discussions happen in comments
15 min
From brief to task
instead of 2-3 days
1
Source of truth
instead of 5 systems
How to migrate

A migration plan for a marketing team

  1. 1

    Content calendar

    Start with a single post table as a Kanban board. It is immediately clear «what is going where this week».

  2. 2

    Channel and campaign registries

    Link posts to channels and campaigns. A «what's in which channel» report appears.

  3. 3

    Briefs and approvals

    Enable the public brief form and comments on creatives. Discussions move from chat into comments on the record.

  4. 4

    Contractors and analytics

    Invite contractors as guests with limited access. Turn on campaign dashboards.

Show your team how one workspace works

Request a demo, or use the Free plan for up to 5 users and run a pilot on one campaign.

Start for free